marți, 31 iulie 2012
joi, 26 iulie 2012
marți, 24 iulie 2012
Arad TOATE.ORG
There was a new hypnotist in town during the
turbo-capitalist travelling circus. He was a familiar figure, he was the
door-to-door, direct sales, apparently telepathic salesman. He would appear
just like magic on late-night teleshopping hours, multi-level-marketing
gatherings and in front of your door asking you to contribute to your own entry
into the next big Encyclopedia. Anyway In retrospect, the wonder of our times -
the Internet may seem nothing more than an extended mail-order catalogue (David
Graeber).
TOATE.ORG recognizes a
growing market of de-programming, of breaking the consumerist spells, of
correcting cognitive fallacies and biases. The ideaobjects juggled by TOATE.ORG
are reaching for that myth-busting singularity where there is no easy way back
to naïve trust and commodity fetishism. The travelling sales-magician is not
providing products or even ideas but wonderous experiences – as part of the new
sparkling experience economy.
In the same time this experience
economy is itself built on the shoulders of previous unknown wonder showmen,
peddlars and patent medicine travellers, now hidden under the cloak of
marketing strategies and cognitive advertising. The gospel of non-profit
organization and corporate resposability is performing magic tricks and
disappearing acts. Banks, companies, hedge funds are deeply involved in
financial hocus-pocus and cooking up numbers. This kind of financial magic is
more and more intractable compared with door-to-door trickery but nevertheless
this elementary magic is necessary for understanding the building blocks of
capitalism.
The blog
blogultoatepunctorgnr2.blogspot.com records some the teambuilding, the
coaching, the PR events and brainstorming enacted by TOATE.ORG
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